PES: Peace Eco Smiles
Synopsis
A collaborative effort between the Japanese automaker and Japanese anime company Studio 4°C, PES: Peace Eco Smile is a new web promotional anime series that centers around PES, a traveller from space, and NaSuBi, a mysterious life-form who is enamored by the charm of Earth. The car of choice for these strangers in a new world? The Prius, particularly the Prius Liftback and Prius C hatchback. These two hybrids seem to be as much a part of this series as the two main characters are. A Lexus LFA (likely the ride of the antagonist) and the Toyota Camry hybrid also have a role to play. Each anime short in the campaign will be three to four minutes long and will be posted on Toyota's specially-dedicated website. (Source: Auto Tribute)
Audience Consensus
The audience consensus is largely negative. While the animation and music are appreciated, the heavy-handed advertising and weak narrative overshadow any potential enjoyment. Many viewers feel it's a poorly disguised commercial with little substance.
Strengths
- Visually appealing animation style.
- Catchy music and well-implemented sound effects.
Weaknesses
- Poorly written story with nonsensical plot points.
- Overbearing advertising for Toyota vehicles.
- Lack of engaging characters and meaningful content.
- Unclear target audience (not appealing to adults or children).